Cultural Audit for Bayer's Nutritional Portfolio

If we look into history across time and place—what can we learn from lore, trends, fables and fads surrounding the concept of vitality, and how might that set the foundations for the repositioning of a modern day health and wellness brand?

Group 2 - Project Vital Template - AUDIT for PORTFOLIO.008.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.010.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.011.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.012.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.015.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.017.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.018.jpeg
SVAMPSB - Project Vital_Round 1_Page_025.jpg
SVAMPSB - Project Vital_Round 1_Page_026.jpg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.023.jpeg
SVAMPSB - Project Vital_Round 1_Page_030.jpg
SVAMPSB - Project Vital_Round 1_Page_031.jpg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.027.jpeg
Group 2 - Project Vital Template - AUDIT for PORTFOLIO.029.jpeg
SVAMPSB - Project Vital_Round 1_Page_036.jpg
SVAMPSB - Project Vital_Round 1_Page_037.jpg
SVAMPSB - Project Vital_Round 1_Page_039.jpg
SVAMPSB - Project Vital_Round 1_Page_040.jpg
SVAMPSB - Project Vital_Round 1_Page_044.jpg
Kelsy Postlethwait